Poem : Lightness
“Dawn lightly dispenses the first rays of the sun A drop of dew lingers on the slumbering leaf Half-wake, half-sleep, soft, padded moments Prolong the night and let the dreams last longer
The dragonfly unfurls its glittering wing In the crystal-clear morning, it takes flight Like a flash of bright silver A light will-o’-the-wisp that you dare touch
She crosses the ribbons on her bent ankles Her ballerinas draw crazy arabesques Her figure soars lightly across the floor Following her dance in dizzying fascination
On the open book, words are beacons They invite us to travel without moving On the road, the lines are already drawn Embark lightly, suitcases forgotten
If it’s all gone in a second, a moment What remains is a smile The memory of a love, a life for some A light dust in a serene summer”.
Légèreté, Valaire, Grand Prix Printemps 2016 http://valeriehervy.wordpress.com
Why a few notes of contemporary poetry* as an introduction? Quite simply to illustrate the parallel between poetry and luxury. In fact, we believe that Excellence is to Luxury what Poetry is to Literature. Of course, at a later stage, this allegory of lightness, perfectly translated by the author, will hopefully give you another angle from which to view and identify Ouatbox, the newly designed premium cushioning material. The Ouatbox innovation is a light, airy cushioning material. It spontaneously expands and appropriates free space to fill the slightest hollows and voids in the parcel. This method of cushioning provides optimum protection for the goods and products being transported against shocks, jolts, falls, etc., and thus guarantees precious “peace of mind” for all parcel shippers, from craftsmen and designers to independent retailers and professional logisticians.
All over the world, events professionals are redoubling their inventiveness to cope with the COVID-19 tidal wave and maintain the major events awaited by a whole community of professionals and passionate enthusiasts. This is particularly true of the Salon du Luxe Paris, which, after a great deal of reorganisation, logistics and digital creativity, will finally be held online, under the title of the Resilience Edition, from 1 July 2020.
More info : https://salon-luxe.fr/?fbclid=IwAR11es_LZZKHRzPlMe-bFRdUhdgwTIYfWgfzkHpcTWQLw9_24YwskIuP2x
We will be able to follow more than 60 speakers and specialists in various fields, such as marketing, transport and logistics, fashion and beauty, as well as listen to the sharp analyses of leading figures in fashion and trends, such as Cyril CHAPUY, Chairman of L’Oréal Luxe, fashion business experts and other speakers such as the co-founder of the Paris School of Luxury, Pierre KALAIJIAN, media such as the Journal du Luxe and fashion journalist Alice PFEIFFER, the Chairman of IFOP, Stéphane TRUCHI, and the iconic Bruno BONNELL, entrepreneur specialising in robotics and innovation.
On the programme are a number of hard-hitting modules and topics, right at the heart of current affairs: hyper-acceleration of digital technology, the efficiency economy, the new globalisation, the mutation of marketing targets and the transformation of consumption patterns, management in the new world… [NDA: Strangely, these themes all coincide with hard-hitting issues and awarenesses already well identified by Ouatbox… Amusing, isn’t it? Who knows, the premium, eco-responsible and efficient cushioning solution brand Ouatbox may well be present at the Salon du Luxe Paris in 2021…]
At the same time, after a postponement of the date due to the current context, Luxe Pack, recognised and presented as “the world’s largest concentration of creative packaging manufacturers”, will be held from 7 to 8 July in Shanghai, in person, while of course complying with the recommended health and hygiene standards. The event will be covered by Shanghai Packaging Magazine. Luxe Pack brings together the best producers of packaging and packaging materials from the four corners of the globe. Exhibitors include the industry’s leading suppliers, as well as specialist companies whose expertise will be showcased at the show.
Ouatbox can also demonstrate its expertise. Its refined, floral fragrance, light, airy texture, silky, soft feel and luminous appearance, thanks to its brilliant white colour with natural ochre highlights, do not at first glance reveal the formidable efficiency of this protection against shocks and breakage, suitable for all types of consignments (fragile, heavy, blunt, deformable objects…) and containers (cartons, crates, bags…). Ouatbox is ideal for protecting sophisticated items with high added value. Ouatbox will protect cosmetics, foodstuffs (e.g. confectionery and chocolates) and glass jars [editor’s note: an internationally-renowned confectioner was recently impressed by Ouatbox’s effectiveness]. A chocolate maker’s testimonial on http://blocbox. fr also demonstrates the unanimity of these impressions with our professional customers), candles and perfume bottles, fashion and leather goods, sculptures and other design masterpieces, and high-value mechanical parts, to name but a few examples.
Did you know?
Ouatbox creates a soft, delectable atmosphere. When unpacked, it gives off a particularly pleasant and positive sensation, leaving a fine aromatic scent in its wake. Ouatbox can be ‘customised’ by the manufacturer by developing olfactory signatures specific to the strategic wishes of its customers. These can be woody, fruity, musky or camphorated, depending on the option chosen. In fact, this high-quality case made from recycled textile fibres is impregnated with subtle natural fragrances containing organic essential oils.
Ouatbox is not charged with static electricity, ensuring an unfailingly caressing touch. In other words, Ouatbox is an ode to the senses, offering an immaterial voluptuousness, controlled and generous, almost enchanting. [NDA: Yes, we have a high regard for our packaging supplies…]
These characteristics make the Ouatbox cushioning material particularly attractive to the major French luxury brands who send parcels or trade online. In fact, a good number of fashion and design names have already requested tailor-made quotes, banking on the personalisation of the product.
With Ouatbox cushioning material, you can turn packaging into a marketing ally.
To sum up, Ouatbox invites your customers on a sensory, unique and exceptional journey… In short, Ouatbox is much more than a simple packing material for shipments… Ouatbox enhances and highlights the luxury items being transported, with elegance and respect for the codes of luxury, while retaining its humility as a simple packing material.
* These lines are taken from a poem written by a totally independent author who has no connection whatsoever with either Blocbox or Ouatbox.